Sergio Borges has dedicated the last 20 years to studying the ART and science of triathlon training.

During this time, he has competed in hundreds of races of all distances including 21 Ironman races around the world (9:38 PR), over 60 half ironmans (4:12 PR), qualifying for the Hawaii Ironman World Championships seven times. Sergio has also been nominated as “All American” by USA Triathlon, 9 times. After over 10 years of investment banking, he decided to apply his expertise to personal triathlon coaching.

You can check out Sergio’s Triathlon training plans here, they’ve been extremely popular outselling everyone else 2-1.

Sergio’s history in triathlon has contributed to the emergence of many of today’s top California-based Pro and Age Group talents. Backing his hands-on success are credentials that stand out on the busy California triathlon scene, including:

  • Level III USA Triathlon coach
  • Level II ITU Triathlon Coach – Junior and U23 Development
  • Level II USA Cycling coach
  • Head coach of the UCSD Triathlon Team (#1 Women Team 2006-2010)
  • Former Head Coach of the UCI Triathlon Team
  • Head Coach, USA Team (Elite, U23 and Junior) at the 2008, 2004 and 2003 Duathlon World Championships
  • USAT Coach at Collegiate National Camps and Recruitment Camps
  • USAT Lecturer at Coaching Level I and II Clinics
  • Contributor to three sport magazines
  • Over 120 athletes qualified for IM World Championships in Hawaii

Hire Coach Sergio

Here’s what you get for $180 USD a Mth …

  • Introductory Skype call… face-face
  • Customized training plan based on you (8-12 weeks)
  • Interactive plan you can engage with your coach on
  • Emails to your coach (Once a week to check in)
  • Once a month tweeks to your plan by Coach as necessary
  • Emails during taper time to make sure you’re race ready

Have Questions? Please email Sergio Direct

Sergio will work with you to formulate a complete training and/or racing plan for the entire season. Using Sergio’s 20 years of experience + his training methodologies of reverse periodisation he will map out a plan to allow you the best chance of success.

Sergio is known for “thinking outside of the box” when it comes to triathlon training. In 2004 he developed his own method – Inverted Training Periodization and has since perfected it, making Ironman champions, Top 3 in 70.3 races and many AG podiums around the World.

Sergio combines his vast experience coaching athletes of all ages and abilities with a fundamental belief in the need for an individualized and realistic training plan for each athlete to achieve his or her goal — from staying healthy to becoming a champion!

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